If Any Of This Sounds Familiar…
- If you have a great product or service and a proven lead to sales conversion method but you just can’t get enough leads…
- If you pay for SEO but are not getting any traffic from it and you are worried about your site getting de-indexed
- If you are currently spending on print and radio advertising, but you are disappointed in the results you get nowadays…
- If you have traditionally attracted business through word of mouth but you’d like something more reliable & predictable….
- Even if you think your customers are on LinkedIn and not Facebook (but you have an open mind about that)….
Then this blog post is for you.
And, if you want to find out how you can choose what you want to pay for a confirmed sale, don’t miss the bonus reason at the end! Yes, that’s right, in certain circumstances, you don’t pay for clicks, you tell Facebook how much you are willing to pay to get a sale and Facebook goes and finds you more CUSTOMERS!
Ignoring Facebook Marketing? 5 Huge Reasons Why You Shouldn’t!
1. Why Page Likes Are Important
If you are one of those people that think Page Likes on Facebook are for vanity only, especially since the changes to the Facebook Algorithm which means your posts don’t get the same “reach”, you might want to think again.
If you don’t have a mailing list of customers to upload to advertise to, by building genuine page likes, you are effectively creating a mailing list. While your organic reach per post has plummeted, you can promote things to these people for a tiny investment of under $10. That’s just part of your overall ad budget.
2. Re-Marketing To Your Website Visitors
At the moment, you can advertise to the people who visited your website (known as re-marketing), or even who have visited a specific page on your website, and even better, a specific page but you can show your ads just to the ones who didn’t take action. That’s pretty awesome.
3. Easy Fast Split Testing
You can split test new offers, images, headlines, copy, easily and quickly. Test it on Facebook before going live on your site or in print advertising. You can imagine how good this is for any business owners but for authors or digital content creators – great to be able to test before you sell.
4. Advertise To Existing Prospects & Customers & Spin Off New Prospects
If you do have a mailing list of customers, or even prospects to upload to Facebook, happy days!
You can upload them, then get FB to analyse that audience and not only advertise to THOSE people on Facebook – and most people ARE on Facebook if only to look at pics of their kids or grand-kids – but you can use that list to create brand new batches of prospects to advertise to, people just like your customers. Even down to people like them in the right area or postcode!
5. Advertise To Your Competitors Prospects
If your competitors have a Facebook Page with a decent number of likes, you can often target your ads to show to those people.
If your prospects don’t have a page but you know the name of one of their customers, you can look that customer up and see what Pages that person likes.
You can extrapolate a new list from that, a list of pages to target, that your ideal prospect (based on your competitors customer’s profile) might also like.
Just think about that for a minute.
You can download your contacts in LinkedIn, to build new prospects lists from. Yep, you can use your existing contacts to create new prospect audiences.
If you can upload an existing prospect list, you also get a really good idea of who your target market is. You know what age they are, what sex, what their buying behaviour is, online, even.
You can find out what other Pages they have liked, Groups they have joined, Authors, TV shows or Films your ideal prospect likes, which Newspapers or Magazines they buy, so you can get your ads in front of the Fans of that other page…..
If your prospects are likely to be members of a club or association, chances are that you’ll find that the club or association has a page too, so you can target them there!
You can even choose to narrow your advertising down to people who are very active buying online, are in the market for a new car, what salary they earn or what kind of house they own.
Imagine that if you are selling high quality interior design, spa membership, landscaping, oak barns or garages, luxury bespoke furniture or high end jewellery, cosmetic or dental surgery.
Bonus Reason & It’s A Biggie! With A Seasoned Campaign, You Only Pay For Your Traffic If It Turns Into Customers!
Within the last few months, Facebook has added a dynamic new option to it’s Ads Manager.
You can choose how much you are willing to pay for a click, for a new lead, a new customer.
If your product is $97 and you are willing to pay up to $20, $50 or even $97 for a new customer (knowing your biggest profit is made on the backend sales), you can bid accordingly, put the sales conversion tracking pixel (and a value) on the thank you page for your product and send Facebook off to look for customers for you.
It’s like having Facebook itself as one of your sales people or affiliates.
That’s pretty awesome, don’t you think?
Here’s the email we received from a delighted Facebook Advertising client this week.
“Those Facebook ads you were running for us last week for our event just brought in a £3000 mentoring client – not bad for an adspend of just £257” Richard L, Property Investing Expert & Mentor
Richard is a successful HMO property investor who has just gone into business with Tracey (another HMO investor) to teach & mentor people how to invest in property like they do.
As well as building their Page Likes (see above for why!) we are just getting the email list building ads going now too and I’m excited to see that those campaigns are converting like gangbusters too. Some of our clients enjoy a conversion rate over 50% of clicks to leads.
Richard’s business is attracting exclusive new leads for just under £2.00 each. We are achieving a 56% conversion from clicks to new leads on the opt-in page. We can re-market again and again to those who don’t convert first time.
He’s not the only one.
The goal is to build the email mailing list for this new business, so that Richard can guide new opt-ins towards his entry level digital products. This weeds out people who are just “freebie seeking” and qualifies prospects as potential customers.
The ultimate goal for all our clients is that the sales from these low priced digital products (no overhead for delivery) will cover the cost of the advertising / list building.
Previously to ClicksAndLeads.com getting involved, Richard & Tracey’s Facebook page had just a couple of hundred likes, their events offers page had NO traffic, they had no online mailing list, all of which obviously equals no sales.
Talk To Me!
First of all, download our Free White Paper Report “5 Simple Ways To Tell If Facebook Ads Are Right For Your Business” – just click this link, look in the top right corner of any page or click the image below!
Then, if you are a business owner and you want to start enjoying more likes, more leads and more sales, on Facebook, why not book a free, no obligation consultation about how we can turn on the tap of hot, exclusive prospects for YOUR business and explode your sales and profits while building your mailing list and traffic.
You are most welcome to book if you are new to Facebook Advertising or talk to me if you have an existing marketing budget, perhaps one that is being spent on print or radio advertising – that isn’t converting to leads or sales right now.