Today it’s all about the name.
Dan Norris, in his book “The 7 Day Startup”, which I’m following to the letter, says you don’t need to spend more than a day on this, but I’ve been thinking about it as I finish off my work tasks and get ready for Christmas.
The criteria are that it must be short and snappy – I’m prone to rather long “says what it does on the tin” domain names and I want to break that habit with this one.
My ideas so far, bearing in mind I can’t use anything with FB in it, as it contravenes the terms of Facebook Advertising conditions, are….
LeadsSimple.com, BusinessLeadsMadeSimple.com, PPCsimple.com, SocialMediaAdsMadeSimple.com
My brain’s not clever enough to come up with words that end in .ly although that’s a good option where the dot com has already gone. Apparently dot eye oh is a good one too, but I can’t get away from it having to be a dot com.
The good news is that it’s easy to change a name nowadays as I’ll mainly be building the site on LeadPages with just a domain name redirection.
When we changed the name of our new podcast recently, from YourBusinessYourLife.com to OwnItThePodcast.com, which happened because I jumped the gun too quick to buy the domain before Judith came up with a better one, it only took a couple of hours to swap it all around.
I don’t think WPCurve was even called that at first, so if it’s good enough for Dan to change his name, it’s good enough for me.
I might go with PPCsimple.com initially so I’ve bought that for now. It’s short, easy to remember and easy to say (I’ve fallen foul of THAT little trap before usually causing my sister Sarah to laugh out loud while I try and say my own business names!)
The dot com, facebook page and twitter are all available so that’s good news.
So I’m going into Christmas Eve, Christmas Day and Boxing Day now, so all progress will be halted, but there’s nothing to stop me thinking about it all! My brain hardly ever switches off.
I eventually chose an awesome domain name for my Facebook Ads business – ClicksAndLeads.com – which I think is short and snappy AND says does what it says on the tin. WIN!
It came to me, as all good domains do, in the shower, so that you end up shaking with excitement trying to wash off the shampoo and register it in time so that nobody else can get to it first.