Christmas Eve saw me being marched up to Tesco’s to do some food shopping by Phoebe, who always gets a bit concerned that I won’t buy anything otherwise. She’s not daft, my daughter.
Christmas Day saw me creating a rather splendid (and remarkably relaxed) duck and turkey crown combo with all the roast trimmings, preceded by smoked salmon, giant prawns & crevettes, Orkney crab pate on black olive thins, and “poor mans caviare” on blinis, which I had to finish in the end as neither teen was very keen!
Then the unofficial (but rapidly becoming a bit of a tradition) evening party, where all the teens come to our house and party. Luckily Phoebe was rather tired from her 6pm to 3am shift at the Crown & Anchor so, as she was in charge, the party wound up just before midnight. I bet the neighbours were thankful, although we did keep the music down largely.
I took it easy and had a long lie-in on Boxing Day while the teens cleared up (although lord knows what they washed the floors with as they are still rather sticky!). Then I managed to stay away from all computers for a whole day, even my iPad, and watched the Downton Abbey Christmas Special, Gogglebox 2014, and then a couple of episodes of a crime drama ,”Talking To The Dead”, which I’m sure I’ve seen before, but couldn’t remember what happened so carried on watching regardless.
Which brings us up to date today with my “7 Day Startup” challenge, where I’m getting the landing page website together, working out my new client intake procedure, and firming up the business name.
Because, yes! while I got ahead a bit the other day in deciding which LeadPages template I want to use, I’ve changed my mind about the name already.
PPCsimple.com was ok, but a bit dull, and unless my prospects know that PPC is also Facebook ads, they might miss the reference.
The Perfect Name
Today, I was mulling it over and thinking I’d really like something a bit more general and catchy, when the idea of the name ClicksAndLeads.com sprang into my mind, and with bated breath, I looked it up only to find to my astonishment, it’s available as a dot com, as is the Twitter handle and Facebook Page.
Hands almost shaking with excitement, I secured all three and proceeded to setup my LeadPages template accordingly. It all came together quite fast, and the best thing about LeadPages being that you can hide any element of a template you don’t want to use.
I already have a free report that I can use as a freemium giveaway called “5 Simple Ways To Tell If Facebook Ads Will Work For Your Business” – continuing the short and snappy theme 8-)) – and so I hooked that up via my InfusionSoft account.
Why did I do that?
Habit? I thought there was a good reason at the time, but I’ve forgotten it now, and it did take me an extra hour and now I’ve realised that I don’t have a nice theme for the site, although I can easily import the front page template via the LeadPages plugin.
Starting To Lose Momentum…
The other thing that’s happened over the Christmas break is that doubts, fears, and some other odd thoughts about the opinion of my peers in the internet marketing community have started to creep in.
These are the kind of thoughts that would stop most people in their tracks, but I’m not going to let them stop me.
No sirreee bob!
I’ve come so far now… and I’m a different woman after attending Rich Schefren’s prototype, “Transformation Weekend”. I won’t be stopped now.
I trust Dan Norris’ process, and I want a successful scalable startup, so I shall have it!
(she stamps foot somewhat petulantly!)
So here’s the fledgling website/ landing page, I’m not sure about the girl, but she’s rather compelling, so staying for now. When you click through, you can scroll down and the template works in a rather interesting way. Check it out… I welcome your comments!
I’ve set up the whole back-end, with short follow up emails taking people from the opt-in for the report, to the opt-in for the initial setup session.
I’ve outlined the criteria for our ideal client in the follow up email and setup the $100 deposit PayPal button. This will be 100% refundable if we don’t go ahead, or set against their first month’s management fees. As I said the other day, it’s to sort out the serious from the confused, as I do tend to attract a number of people that seem to think half an hour conversation with me will make them successful for ever – in an instant.
I was going to charge a $100 initial setup fee, and might bring that in later, because most of the work is up front, for sure. However, it will cause friction on signups for the demo for now, so I’m going to leave it off.
There are separate Thank You pages for Free Report opt-ins and demo session opt-ins, so I can add Facebook tracking pixels, run Facebook ads, and track the effectiveness of those ads and interest groups, just like I will for my new clients.
Funny enough, the hardest part of this whole process has been confirming my new Twitter account, as I can’t for the life of me workout how to get my new email address coming into my Gmail account – they must have changed something. So I’ll go and look in my webmail account for the confirmation email now…
OK, I’m off to tweet Dan as he requests in his book, and swot up on what I’m supposed to be doing tomorrow – Day Five!
How much did it cost? Nothing beyond the cost of the 4-5 domain names, as I had all the other stuff already. So… about $60 all told.
7 Day Startup is a series of posts about my own journey following the steps laid out in Dan’s book, which is why it’s going to appear out of date.