Did you know that there are 15.6 million Facebook users in the U.S. with a W2 job that pays them more than $100,000 per year?
When most marketers think about targeting affluent consumers, they automatically assume that LinkedIn is the way to go. But research shows that many of these affluent consumers are actually using Facebook.
- More than half of investors over the age of 50 access Facebook regularly. (Millionaire Corner http://bit.ly/1eWnDxz)
- 45% of Mass Affluence ($100,000-$1million not including primary residence) investors consider Facebook a source for investment and financial needs, while 42% would go first to LinkedIn. (Millionaire Corner http://bit.ly/1eWnDxz)
Affluent Facebook consumers are defined by Facebook as those with a W-2 earnings worth $100k or more per year, and thanks to advanced targeting tools through Power Editor, you are able to target these individuals.
4 Interesting Facts About Affluent Facebook Consumers
Rashida Boyd, marketing manager at Unified, detailed some incredible statistics about these affluent Facebook consumers that will help you when targeting your audience for Facebook Pay Per Click Marketing:
- The average age if 41.7 years old, yet 61% are most likely to be in the “Affluent Baby Boomers” category in Power Editor’s Partner Category (under ‘datalogix’). The perception may be that these folks are older, but, in fact, you may want to target a minimum age of 40 years old.
- 56.1% of these affluent Facebook consumers are women. The perception may be that this category is dominated by males, but, in fact, women make up a higher percentage of this group. Think about how this fact will determine the content that you use to attract Fans to your Page.
- 50.6% of this group work in the education field and 35.2% work in the health care industry. When targeting, remember to utilize professional targeting (CPs and C Level) as well as these two fields to maximize your reach to this target.
- These folks are the top purchasers in grocery stores:
- 143% more likely to be the top spenders in the grocery store
- 90% more likely to buy beer
- 119% more likely to buy spirits
- 168% more likely to buy wine
No one goes onto Facebook to buy products or use your services, but your customers are on Facebook, so understanding where they look and what their habits are will allow you to get the right message to the right group of people, getting you more customers at less cost.