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By Nicola Cairncross

7 Day Startup | Day 6 | Set Some Goals

I’m up to Day 6 of Dan Norris’ “7 Day Startup” book and my new startup ClicksAndLeads.com is coming along nicely.  It’s all about goal setting today.  I’m ambivalent about goal-setting at the best of times, avoided it for years so that I didn’t disappoint myself (how mad is that?), then got into personal development […]

By Nicola Cairncross

By Nicola Cairncross

7 Day Startup | Day 5 | 10 Ways To Market Your Startup

Welcome back!  We are into Day 5 of Dan Norris’ “The 7 Day Startup” book and it’s all going quite well so far.  The new website is pretty much up at ClicksAndLeads.com thanks to the marvellous templates at Leadpages. Every time I look at the name ClicksAndLeads.com I can’t quite believe that it was still […]

By Nicola Cairncross

By Nicola Cairncross

7 Day Startup | Day 4 | Build A Website In 1 Day For Under $100

So it’s Day 4 of my “build a startup” challenge and I’ve had to take a couple of days off, well 3 days actually! Christmas Eve saw me being marched up to Tesco’s to do some food shopping by Phoebe, who always gets a bit concerned that I won’t buy anything otherwise.  She’s not daft, […]

By Nicola Cairncross

By Nicola Cairncross

7 Day Startup | Day 3 | The Business Name

I’m chronicling my journey to create a new startup in just 7 days, slightly less if you take out Christmas Day and Boxing Day.  I never do much on New Year, so I’ll work through that! Today it’s all about the name. Dan Norris, in his book “The 7 Day Startup”, which I’m following to […]

By Nicola Cairncross

By Nicola Cairncross

7 Day Startup | Day 2 | Minimum Viable Product

I’ve been mulling over my idea to create a new business startup, kind of like a “WPCurve for Facebook Ads” (and eventually Twitter and other social media paid ads). View Day 1 – The Idea where I shared how all the different elements of the idea came together… In Day 1 in Dan Norris’ excellent […]

By Nicola Cairncross

By Nicola Cairncross

7 Day Startup | Day 1 | The Idea

I recently interviewed Dan Norris, founder of WPCurve.com and author of “7 Day Startup” for Ep. 90 of the podcast and it’s had quite an impact on me. For some unknown reason, I’d already been compulsively listening to “startup” podcasts like “Everything Entrepreneurship” where Yaro and his co-host Walter Hass talk about their businesses, Walter […]

By Nicola Cairncross

By Nicola Cairncross

Facebook Advertising: How We Do It At ClicksAndLeads.com

Digital Marketing Consultant | Nicola Cairncross

I’ve been running Facebook Ads for myself and for clients in various niches, for quite a few months now and some strong patterns are emerging. Facebook Ads works great for some people and not so great for others. I thought it might help if I shared what I’ve learned along the way. Here are five […]

By Nicola Cairncross

By Nicola Cairncross

5 Gold Star Reasons Not To Ignore Facebook Advertising

If Any Of This Sounds Familiar… If you have a great product or service and a proven lead to sales conversion method but you just can’t get enough leads… If you pay for SEO but are not getting any traffic from it and you are worried about your site getting de-indexed If you are currently […]

By Nicola Cairncross

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