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By Nicola Cairncross

Get Subscribers & Views On YouTube Fast!

Earlier this week I was asked for a consult by a friend whose son wanted to get subscribers and views fast, on his new YouTube channel. Now, while I’m no YouTube expert, I’ve been lucky enough to be coached by a few, sometimes accidentally, as I was in the right place at the right time […]

By Nicola Cairncross

By Nicola Cairncross

Content Marketing vs Product Marketing

Content Marketing Example

What Is Content Marketing & What Is Product Marketing? Initially, business owners get a little confused between content marketing vs product marketing and it’s no wonder, as product marketing has been around for a couple of hundred years, while content marketing is relatively new.  The earliest example of content marketing is the ‘Advertorial’ which started […]

By Nicola Cairncross

By Nicola Cairncross

Top 10 Internet Marketing Gurus

I wanted to share with you the Top 10 Internet Marketing Gurus for 2019 who have inspired me on my online business journey so far.  You may not have heard of some of them and I could expand this list dramatically but my main criteria for selecting them is that they are genuinely as successful as […]

By Nicola Cairncross

By Nicola Cairncross

DIY DWY DFY

diy dwy dfy service levels explained

If you’re offering a specialised service, there are three different service levels that you can offer, known as DIY DWY or DFY.  This stands for Do It Yourself, Done With You or Done For You. They are very different and which you choose will depend on the kind of work you enjoy, how introverted or […]

By Nicola Cairncross

By Nicola Cairncross

The Kardashians’ Social Media Marketing Strategy

Kardashians (Social Media Geniuses)

Love ’em or hate ’em you can’t deny the success of those Kardashians when it comes to creating a killer social media marketing strategy.  Granted, they have a secret business weapon in the form of their formidable mother Kris Jenner, but I have the sneaky feeling some of those girls would have been a rip-roaring […]

By Nicola Cairncross

By Nicola Cairncross

Dedicated To My Niece Chloe

This morning my niece Chloe worked out which year it would be before she could retire – if she waited till she was 65.  It was 2059.  That really depressed her.  She shared an image on Instagram and I felt inspired to show her the little ‘Financial Freedom’ drawing that completely changed my life, the […]

By Nicola Cairncross

By Nicola Cairncross

Redundancy Survival Strategies

Having written a book about money, The Money Gym, Nicola is finding more and more people are asking her about how it works. She’s speaking soon to two groups of people who may be facing redundancy and shares her No #1 tip for the first few days after it happens. Clicks And Leads is a “tongue […]

By Nicola Cairncross

By Nicola Cairncross

Do 5-Day Challenges Work?

Do 5-Day Challenges Work?

Nicola’s done lot’s of Challenges (although not as a participant) and had found that, yes, they do work.  She’s done some specialist training and wants to recommend a 5-Day Challenge on…yes!  Running profitable 5-day Challenges.  Get on the list and even if you miss this one, you’ll get notified of the next one. Clicks And Leads […]

By Nicola Cairncross

By Nicola Cairncross

Better Business Thinking

Better Business Thinking

Feeling overwhelmed? As well as two podcast episodes, Nicola demonstrates her favourite business thinking tool to use when you simply don’t know what to do next to move your business along.  Clicks And Leads is a “tongue in cheek” digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Maintaining Business […]

By Nicola Cairncross

By Nicola Cairncross

Own It! 285 | Saying Yes to Everything

285 | Saying Yes to Everything

Artist Helen Elliott says “There’s something about being self-employed and always being very, very tempted to say yes to everything, mainly because of the excitement of new projects, but also because of the need to constantly build and have income. Subscribe to Own It! The Podcast Radio Public | Apple Podcasts | Stitcher | YouTube […]

By Nicola Cairncross

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