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By Nicola Cairncross

Business Maths | Part #3 | Step By Step Clarity? Your Business Key Performance Indicators Give It To You!

To continue my quest to get you thinking about your Business Maths, today I’m going to be talking about business books and not maths books either!  To view Part #1 or Part #2 of this 3 x article series, just click those links. There’s a reason “The Lean Startup” has caught up with and nearly […]

By Nicola Cairncross

By Nicola Cairncross

Business Maths | Part #2 | Return On Investment

  Continuing my mini-series about business maths and business metrics, I wanted to talk to you today about “return on investment” and the apparent reluctance of some business owners, online and offline, to invest in marketing at all. View Part # 1 Here As I said in the last article, it’s like opening a shop […]

By Nicola Cairncross

By Nicola Cairncross

Business Maths | Part 1 | Why You Need To Know Your Numbers

I wasn’t great at maths at school, I really struggled.  I hated it too because it made me feel stupid, and I’m not. Our teacher was called Mr LeCount and he had a beard but no moustache (what’s up with that?)  You can imagine how popular/ teased he was (think about it for a minute!). […]

By Nicola Cairncross

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