I was rubbish at selling when I was younger and had a real mental block against it too! However, in business, if you aren’t selling you’ll go bust. In this short video, I reveal the true secrets about selling success and set you free from ever having to sell in your business! Watch Nicola In […]
Get Subscribers & Views On YouTube Fast!
Earlier this week I was asked for a consult by a friend whose son wanted to get subscribers and views fast, on his new YouTube channel. Now, while I’m no YouTube expert, I’ve been lucky enough to be coached by a few, sometimes accidentally, as I was in the right place at the right time […]
Content Marketing vs Product Marketing
What Is Content Marketing & What Is Product Marketing? Initially, business owners get a little confused between content marketing vs product marketing and it’s no wonder, as product marketing has been around for a couple of hundred years, while content marketing is relatively new. The earliest example of content marketing is the ‘Advertorial’ which started […]
Top 10 Internet Marketing Gurus
I wanted to share with you the Top 10 Internet Marketing Gurus for 2019 who have inspired me on my online business journey so far. You may not have heard of some of them and I could expand this list dramatically but my main criteria for selecting them is that they are genuinely as successful as […]
DIY DWY DFY
If you’re offering a specialised service, there are three different service levels that you can offer, known as DIY DWY or DFY. This stands for Do It Yourself, Done With You or Done For You. They are very different and which you choose will depend on the kind of work you enjoy, how introverted or […]
The Kardashians’ Social Media Marketing Strategy
Love ’em or hate ’em you can’t deny the success of those Kardashians when it comes to creating a killer social media marketing strategy. Granted, they have a secret business weapon in the form of their formidable mother Kris Jenner, but I have the sneaky feeling some of those girls would have been a rip-roaring […]
Celebrating 100 Podcast Episodes
Today Nicola and Judith are celebrating 100 podcast episodes of Own It! and they reflect on ups, downs, learnings and surprises as they look forward to episode 200, setting some marketing and other intentions for the next leg of their journey. Listen To / Download The Full Episode
Lights Under Bushels
Sarah Newton is Nicola’s guest co-host in this episode. Sarah is a teenologist, author, speaker and dragon-slayer. She tells Nicola how her career progressed from working for Disney to being a police officer with young offenders and how she started her own business sixteen years ago so she could continue that work in her own […]
Time for a Refresh?
Is it time for a refresh of your website, sales pages and content, whether your clients, prospects and visitors want it or not? Today Judith and Nicola debate the creator’s need for new, new, new and the temptation to fix and refresh something when nothing is wrong, or when the refresh doesn’t solve the real […]
Sales Letters and Compelling Offers
In this week’s podcast Nicola and Judith talk about starting to work on creating sales letters for the Summit recordings using guidelines for how to create compelling offers. They also realise they can apply the same principles to other offers in their respective businesses, something they knew already but hadn’t got around to. Hear about […]
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