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By Nicola Cairncross

7 Things The Kardashians Taught Me About Creating A Killer Social Media Marketing Strategy

Love ’em or hate ’em (and I’m a big fan) you can’t deny the success of those Kardashian girls when it comes to creating a killer social media marketing strategy.  Granted, they have a secret business weapon in the form of their formidable mother Kris Jenner, but I have the sneaky feeling some of those […]

By Nicola Cairncross

By Nicola Cairncross

Top 10 Internet Marketing Gurus

I wanted to share with you the Top 10 Internet Marketing Gurus for 2019 who have inspired me on my online business journey so far.  You may not have heard of some of them and I could expand this list dramatically but my main criteria for selecting them is that they are genuinely as successful as […]

By Nicola Cairncross

By Nicola Cairncross

DIY -v- DWY -v- DFY

(This is an enhanced transcription with more detail added).  If you’re offering a specialised service, there are three different levels that you can offer. They are very different and which you choose will depend on the kind of work you enjoy, how introverted or outgoing you are and whether you want to work at home […]

By Nicola Cairncross

By Nicola Cairncross

Celebrating 100 Podcast Episodes

Today Nicola and Judith are celebrating 100 podcast episodes of Own It! and they reflect on ups, downs, learnings and surprises as they look forward to episode 200, setting some marketing and other intentions for the next leg of their journey. Listen To / Download The Full Episode

By Nicola Cairncross

By Nicola Cairncross

Lights Under Bushels

Sarah Newton is Nicola’s guest co-host in this episode. Sarah is a teenologist, author, speaker and dragon-slayer. She tells Nicola how her career progressed from working for Disney to being a police officer with young offenders and how she started her own business sixteen years ago so she could continue that work in her own […]

By Nicola Cairncross

By Nicola Cairncross

Time for a Refresh?

Is it time for a refresh of your website, sales pages and content, whether your clients, prospects and visitors want it or not? Today Judith and Nicola debate the creator’s need for new, new, new and the temptation to fix and refresh something when nothing is wrong, or when the refresh doesn’t solve the real […]

By Nicola Cairncross

By Nicola Cairncross

Sales Letters and Compelling Offers

In this week’s podcast  Nicola and Judith talk about starting to work on creating sales letters for the Summit recordings using guidelines for how to create compelling offers. They also realise they can apply the same principles to other offers in their respective businesses, something they knew already but hadn’t got around to. Hear about […]

By Nicola Cairncross

By Nicola Cairncross

Business Budgets, Especially for Marketing

Business budgets are the topic of today’s podcast, specifically marketing budgets. How much should you be ear-marking in your business budget for selling your stuff and your services? How much should you set aside (above the line) and reinvest in your business to make sales BEFORE you pay your overheads and draw money out of your […]

By Nicola Cairncross

By Nicola Cairncross

How to Build a Brand Online

In today’s podcast, Nicola and Judith debate how to build a brand online, particularly in light of one of Nicola’s clients who isn’t necessarily prepared to become the face of her new business. At the beginning of the discussion J&N do not know how or if it can happen, but they find some useful thoughts […]

By Nicola Cairncross

By Nicola Cairncross

The Value of an R & D Team

Nicola tells us how she used an R&D team to create her first ever autoresponder series, the Financial Intelligence 101 programme, which eventually became The Money Gym book. And Judith updates it to 2016 with a fantastic way to harness an R&D team to help you in a bang up to date way, involving a […]

By Nicola Cairncross

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