Make It Easy For Customers To Buy From You!

I’ve been having a tidy up.  Streamlining, simplifying, paring back.

Damn, it feels good.

I was prompted to do this inadvertently, by a potential future client, who has been emailing me some very long emails telling me their back story and asking for advice.

This person has been through all my free stuff, the Reports, the Fast Start Masterclass videos, the “Best Year Yet” webinar and obviously likes and trusts me.

I’ve been diligently replying to the emails (but not trying to hard-sell into my mentoring programme) and it turns out that I’ve done this person a BIG disservice by doing that.

They ended up signing up for a high level training programme (with someone else) that I happen to know is totally unsuitable for them.

I know they’ll have wasted their money, because I’ve done exactly the same programme and it’s definitely not for non-techies.  This person is not techie at all, they still use an AOL email address, bless!

Unless they’re willing to pay (lots!) to outsource it all, it won’t work for them.  They will also have to try and play in environments that are totally alien and will be somewhat hostile.

Not to put too fine a point on it, they’re being thrown to the sharks by a bunch of sharks.

I really, really hope I’m wrong, but I don’t think I am, and have been cross about it all weekend.

Not for my benefit, but for theirs!

Why did they choose the other outfit – and not my mentoring programme?  There’s a big lesson here.

Because they made it easy for this person to buy.

Their marketing funnel is simple and powerful, designed to get potential prospects to talk to a real person – a real salesperson – as quickly as possible, after it’s been established the prospect concerned has got the funds.

There are no other options BUT to talk to a salesman (or saleswoman), because the founder of the company is just not available until you become a client.

I’ve been just too available for this person and somehow, my marketing process was not streamlined enough, I didn’t make it easy for them to buy.

(This is a very easy trap to fall into, by the way, especially if you are a Creator personality type – always tinkering and changing things!)

Well, no more of that.

A whole day later, I’ve now got a very simple, streamlined site, modelled after James Schramko’s “SuperFastBusiness”, who I interviewed at Christmas for the podcast and who made a big impression on me with his clear thinking.

Among other things, I’ve now got a nice simple 3-package offer at ClicksAndLeads.com – that’s what my 2016 is all about.

The podcasts, the blog, mentoring and Facebook Ads.

Phew, what a relief.  Let’s go save some more people!