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By Nicola Cairncross

Shoulds Over Passion

Jacqueline Rogers of The Athena Network is Nicola’s first stand-in guest during the five weeks of Judith’s August holiday.  Nicola and Jacqueline warm up for the show by discussing their children and grandchildren and white-labelling with Amazon and Ali Baba before they move into the challenge of the week. Are you tempted by the seductions of the new when it comes to your own business or would be it better to be exploring the hidden potential of the business you already own? How to fall back in love with your existing business, think of it like a marriage, enjoy date nights and more. What would you love to create and can you be doing that with what you have already started, or will you succumb and start something new? Nicola and her guest describe that they both have a self-imposed embargo on anything new.

Hear about it all and so much more in this week’s episode!

By Nicola Cairncross


If I could put your business in front of a minimum of 20,000 - 30,000 new targeted prospects per month and turn some of those into qualified leads, could YOU turn some of them into new business?  If so, how much would your business make in extra profits this year?  

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