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By Nicola Cairncross

What The Bene Gessarit Can Teach Us About Business

I was talking to a client about their fear around doing something in their business the other day, and whenever I think of fear (or feel fear myself), I’m reminded of the phrase “Fear Is The Mindkiller…” from one of my favourite sci-fi novels of all time “Dune” (see below for the full litany). Because […]

By Nicola Cairncross

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