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By Nicola Cairncross

Business Maths | Part #2 | Return On Investment

  Continuing my mini-series about business maths and business metrics, I wanted to talk to you today about “return on investment” and the apparent reluctance of some business owners, online and offline, to invest in marketing at all. View Part # 1 Here As I said in the last article, it’s like opening a shop […]

By Nicola Cairncross

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