Continuing my mini-series about business maths and business metrics, I wanted to talk to you today about “return on investment” and the apparent reluctance of some business owners, online and offline, to invest in marketing at all. View Part # 1 Here As I said in the last article, it’s like opening a shop […]
Your ROI on Social Media
On the podcast this week, Nicola and Judith look at what information you can glean from Twitter Analytics and Facebook Insights and encourage you to see what’s working and do more of that. How and where to look on Facebook and Twitter to discover what’s working and prepare yourself to find some surprises there. See […]