Dynamic New 1 x Day Workshop Reveals…
The ONE THING That Turned Me Around From
A Failed Bankrupt To A 5 Figure A Month
Dear Business Friend
I’m Nicola Cairncross and perhaps just like you, until a couple of years ago, I was struggling to turn my new business – a full services digital agency – into a real business success online.
I’m a 20 year internet marketing veteran but when I launched my new business back in 2012, while I was networking out in the real world, sharing great content on social media, blogging and even podcasting but I still didn’t seem to be getting any traction.
Organic traffic wasn’t growing, everyone was totally confused by SEO after several Google Slaps and I just didn’t seem to be able to get in front of big enough numbers of my “ideal client”.
So initially my new business growth was slow. Glacial, in fact.
I knew that what I had – internet marketing knowledge, experience and skills – was in high demand. I knew that the old ways of marketing, namely networking, referral, print and radio advertising were slowly dying.
I knew that most aspiring-to-success business owners needed my knowledge and skills, but …
How On Earth To Find Them?
Then one day, an email arrived from some people I knew, liked and respected from going on the Internet Marketers Cruise. A husband and wife team, they ran a highly successful digital marketing agency in the USA specialising in Google Adwords and Social Media Management and Pay Per Click. I’d bought training products from the wife before, I knew she was damn good at what she does.
They were offering a brand new, completely comprehensive course in mastering Facebook Advertising and had teamed up with two of the best internet marketers on the planet to promote it and add complementary material. I’d had a go at learning Facebook Ads, having been banned from Google Adwords many years ago, but in spite of taking a couple of existing courses, I’d not got very far with it. The courses were all tactics but no strategy and offered by people who were geeky in the extreme.
But this one was different! Brother, was it expensive though!
Within 12 weeks of joining, I’d raced through as much of the tuition as was available as of that point and I was putting what I had learned into practice.
I immediately started enjoying…
- Facebook Page Likes for 5 -10 cents!
- Clicks to my website or under $1 (and the click cost just kept coming down!)
- Hot, exclusive leads for under $5 pouring into my 365 day email marketing funnel and follow up
- But best of all, SALES, and not just digital product sales, high ticket coaching / mentoring and services sales
Game Changing? You Ain’t Heard Nothing Yet!
Then, as I carried on working through the course, I watched a little video that showed the guys doing the tuition talking to a really big shot internet marketer and he said one sentence that really got me going.
“So Mike, what you are telling me is, that once you start getting leads, you can tell Facebook to go and find more subscribers, just like them and they will do that for you? And once you start getting sales, you can tell Facebook to go and find more customers, just like them and they will do that for you? That’s a game-changer, right there!”
And of course, Frank is right, he always is, it IS a game-changer!
Why Facebook Beats Google Adwords Hands Down!
Now I may be a bit biased having been banned from using Google Adwords back in 2006, because they didn’t like the name of my company The Money Gym, deeming it to be a “get rich quick scheme”.
But the more I thought about it, and talked to people using Adwords, I realised that using Facebook Ads gives you a brilliant competitive advantage in your marketplace.
Get In Front Of Your Future Customers BEFORE They Even Realise…
Google Adwords relies on people having come to the conclusion that they had a need or a problem, then having the gumption to get off their backsides, open Google and put their pain or problem into the search box.
Assuming they even know how to use Google Search properly.
Most of the time, your future customers wouldn’t search right, would be confronted with irrelevant search results and Ads and give up, going to their local shop or supplier instead of buying online.
Instead of buying from YOU.
And, let’s not beat about the bush, Google Adwords are EXPENSIVE! You would be lucky to get a click for less than $3, much less an exclusive lead.
But on Facebook, you can get in front of your future customer BEFORE they even realise that they should be looking for a solution to their problem. Sometimes before they even realise they have got a problem.
When it’s just a annoying niggle in the back of their mind…
You can see how powerful that could be. They see your solution, click your ad, optin to get your Free Gift or Free Sample, or Discount Voucher or White Paper Report and BAM!
You have their attention!
Now, all you have to do is win their trust and make them the right offer and you have made the sale.
Before your competitors even know what’s happened.
Whatever you do, it just works. You bring me quality leads that turn into customers! I have recommended you to several of my clients and they are all delighted with your services too.” Adrian Savage, Infusionsoft Certified Consultant and Business Marketing, Systemisation & Automation Expert. AdrianSavage.co.uk
You Can Turn On This Tap Of Traffic & Leads For Your Business Too!
Now, if you have looked at my ClicksAndLeads.com service, you’ll notice it’s not exactly cheap.
This is because I only work with a limited number of clients and I’m happy with that. I also work part time, with two part time assistants, from home and I’m not really that interested in having a “proper office”, staff and overheads.
Actually, compared with most Media Buying Agencies it’s not expensive either.
People keep coming for a quote, thinking to go price-shopping then coming back because they not only want the personal service but perhaps don’t have the $10,000 or £10,000 a month ad budget insisted on by most agencies.
Because I can work miracles with an ad budget of $30 – 50 a day.
And so could you. You can learn this too.
One of the best business decisions I made this year. We quickly achieved positive ROI and it’s growing all the time. I recommend Nicola to all my clients who want to get more traffic from Facebook” Bernadatte Doyle, Online Business Coach, ClientMagnets.com
The “Ultimate Facebook & Instagram Ads” Workshop
In one day, I’m going to give you my strategy for setting up a Facebook Likes, Clicks & Leads and Re-marketing Campaign.
I’m also going to show you how to set up ads on Instagram, which is done via the Facebook platform too.
We will take case studies from the delegates in the room, brainstorm strategies and send them home with a great plan to grow their traffic, get new leads and make more sales and profits.
Then, right at the end of the day, for those who are interested, I’m going to reveal “behind the scenes” details of how I run my agency, attracting recurring billing clients who are happy to pay because I’m making them more money with every pound they spend with me (see Bernadette’s testimonial above).
The Nitty Gritty Details:
- Friday 27th November 20015
- Location: Hotel near Gatwick Airport
- Free Hotel parking for Seminar Delegates
- Starts 09:00 hrs
- Ends 16:00 hrs (or 18:00 hrs if you want to stay on to find out how I run my Agency)
- Teas, Coffees, Water and biscuits provided
- Networking Lunch included
- Bring layers as it’s impossible to get the temperature right for all
- Bring yourself, a pad & pen and your full attention
- Stay overnight Thursday if you like, have dinner with me the night before & pick my brains about your online marketing!
But Wait, There’s More…
Then, because a day is just too short to show you all the exact “How To” ads setup on the day, after the workshop is over, I’m going to give you a full 3 months access to my detailed tuition videos, showing you STEP BY STEP how I do it. You can ask as many questions as you like AFTER THE EVENT and get my personal input into your images, copy and campaign setup. This bonus alone is worth $237 or £158.
Early Bird Booking Ends 31st October 2015
Who Will (& Who Won’t!) Benefit From This Workshop
Listen, I’m going to be straight with you. If you can’t pay the bills, if your business is on the rocks, if you don’t have a bean to your name, this workshop is not for you.
You’ll need some click money to experiment with and it might take up to 3 months to start making sales, especially if you have an unproven offer, to a new market, with an untested marketing funnel.
If you don’t even have a product or service to sell yet, this workshop is not for you.
If you have a product or service that Facebook isn’t going to like, if it involves sex, supplements or pharmaceuticals, guns, alcohol, gambling or anything “out there” like that, Facebook won’t let you advertise.
If you are in any kind of multi-level marketing, this MIGHT be for you but it’s a long shot, you’ll have to be exceptionally adept at making non-biz opp offers and building your mailing list over the longer term before making any “work from home” type offers. It might not be fair but it’s Facebook rules and you have to play by them.
Still Need Some Proof?
Here’s a screen shot of my first Instagram ad – bear in mind Instagram ads were only opened up in the UK a couple of weeks ago. I was experimenting by using Instagram to share a blog post, which would drive cheap but interested traffic to the website, so that I could create a custom audience (and lookalike audience) then re-market to it.
As you will see, I was getting clicks for 11p each! We know (because we had tracking code on the blog post) that we got 70+ actual blog post visitors so the rest must have been the hearts / likes we were getting on Instagram. I gained at least 20 new followers on Instagram too. Click the pic to enlarge!
So if your business is very visual or you know thousands of your customers are on Instagram, you might very well want to invest in Instagram marketing and bypass Facebook altogether.
What About Twitter?
Some people I know are starting to get a great return on investment on Twitter and the ads interface is very, very similar to Facebook. If you can learn to advertise on Facebook, you’ll be able to advertise on Twitter, I promise you.
100% Money Back Satisfaction Guarantee
If you come to the workshop, give it till lunchtime and then really don’t think it’s been worth the money so far, you can quietly come to me at lunchtime and say “I’m going home Nicola” and I will refund your money 100% by lunchtime the very next day.
If Your Business Is Not Growing As Fast As You Want It To…
One of my business mentors in the USA says “If you don’t have a steady, dependable, stream of new leads in your business, with a systemised way of turning those leads into sales, you don’t have a business, you have a hobby!”
I totally agree with him because until I was able to turn on the tap of affordable traffic and start replenishing my mailing list with hot, exclusive leads, my business was growing but oh! so slowly.
Now, I just turn my traffic on and off, I can re-market to visitors to my website, even visitors to a specific page while creating “Lookalike” audiences of people just like them.
Did I Mention Showing Ads To Your LinkedIn Contacts? Or Your Competitors Customers?
No? Well, you’ll just have to come along to the workshop to find out those ninja tricks!
Early Bird Booking Ends 31st October 2015
Some More Happy ClicksAndLeads.com Clients
Thousands and thousands of pounds worth of extra business from re-marketing to new subscribers that didn’t buy on first visit. To say I’m delighted would be an understatement! I’ve even mailed my entire list about you!” Andy Shaw, Creator “Bug Free Mind” Process & Best Selling Author
I could not believe how fast it was! From the first Facebook Ads you set up for us we attracted a brand new mentoring client worth $4650 from an ad spend of just $467 while advertising our 1st HMO property training event” Richard Leonard, HMO Property Investor / Trainer
Early Bird Booking Ends 31st October 2015